Company History

Sea Ray of Louisville

In May of 2000, Osborne Service, who had been a Sea Ray dealer since 1959, was purchased by Ed Alf III and his family. The dealership continued to operate at its Jeffersonville, Indiana location until June of 2003 when the dealership moved to the corner of River Road and Frankfort Avenue just east of downtown Louisville.

This location has a beautiful showroom which offers a full line of Sea Ray Sport Boats and Cruisers, Bayliner Sport Boats, Scarab Jet Boats and South Bay Pontoons. Our spacious facility allows for winter storage and also enough room to offer a large selection of new and used boats for sale. With Ohio River access on River Road, demo rides and training are easily accomplished.

Chip Jaworski, the General Manager at Sea Ray of Louisville, likes to show our customers how to have fun. The calendar is filled with customer events such as: Thunder Over Louisville parties, rafting-off on the Ohio River, A-Dock socials at Captain's Quarters and dock parties at River Park Place Marina.


south bay pontoon
south bay pontoon
south bay pontoon
south bay pontoon